Ospitalità Italiana

The "Marchio Ospitalità Italiana" is an initiative which aims to certificate the better Italian restaurants all over the world.

The project has been conceived by Unioncamere in collaboration with - Federazione Italiana Pubblici Esercizi - and with the support of IS.NA.R.T. - Istituto Nazionale Ricerche Turistiche.

Due to a historical Italian tendency to attend human relationships and the quality of life, the culture of the table has become with the passing of time the symbol of hospitality and welcome and food has taken on a value similar to art and music.

For these reasons the Italian cuisine has to be defended and protected against adulteration and falsification to preserve the history, culture, quality and authenticity.

Objectives:

• Develop and promote the traditions of the Italian agricultural and food products and valorise the Italian gastronomic culture;
• Valorise the image of the Italian Restaurants abroad that guarantee the respect to standard quality of the Italian hospitality; and,
• Create new opportunities and promotion.